About Us

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About Us

K&L Hollywood

Welcome to K&L Wine Merchants! Since 1976 we've been proud to offer the world's finest wines, great service and competitive prices. We offer thousands of wines on this site with inventory updates happening in real time. In addition we operate three retail stores, in San Francisco, Redwood City and Hollywood, California. For several decades we've been publishing a free monthly newsletter.

Our Philosophy

It's very simple. We find the world's best wines and offer them at the best prices around. We offer outstanding wines from across the globe including:

Why You're Better Off Shopping With Us

Our selection and prices are superior. Our staff is outstanding. We offer highly rated wines from around the world. Additionally, we seek out little known wines from hot new wineries and find super values for our customers. Because we are located in Northern California in close proximity to many of the famous properties, we've established many relationships with these wineries and can buy in quantities that allow us to offer our wines at prices that are often below the wholesale cost of other stores.

Our shelves

Our buyers travel to Europe several times each year to buy direct from the producers or negociants for the producers. The advantage of this direct buying is twofold: First, we can taste the wines at the property and negotiate with the seller on the spot, often finding wines that are not available on the US market. Second, we can get the wines to you, our value-conscious customers, at the best prices available. There are no middlemen such as European exporters, American importers, and American wholesalers, taking a percentage profit while passing it on through the channels of distribution. You reap the benefits of direct buying by getting outstanding, handpicked, best-value wines at below-market prices. We can't recommend these direct buys enough.

Our shelves

We also specialize in old and rare wines. K&L Wine Merchants continuously buys wines that have been properly stored. There are some amazing buys to be found in this niche of the wine market and we recommend that you check them out! Other great options for wine lovers include our wine-of-the-month clubs, where our expert buyers generate amazing values through buying in bulk.

The Bottom Line

Regardless of your wine needs, you've come to the right site. You can feel confident in our experience and judgment when deciding on which products to choose. Our tasting panel tries thousands of wines each year and can recommend excellent wines to fit your needs and your budget. Our inventory includes hundreds of legendary wines that have been highly touted, but we pride ourselves in offering outstanding choices before the press writes them up.


K&L was founded in Millbrae, California in 1976 by Todd Zucker and Clyde Beffa Jr. Currently we operate stores in San Francisco, Redwood City, and Hollywood CA. K&L has always remained a family business (Clyde and Todd are married to Kay and Linda).

Further Information

SWRA - wine without borders

K&L is a member of The Specialty Wine Retailers Association (SWRA), an organization that exists to create a national marketplace for direct-to-consumer wine sales. SWRA is the only group of retailers seeking a borderless wine market so that consumers can purchase and receive wine directly from any retailer in the United States. A national wine market will improve choice, price and convenience, and help consumers make sense of the diversity of American and imported wines.

WARNING: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase the cancer risk, and, during pregnancy, can cause birth defects. For more information go to www.P65Warnings.ca.gov/alcohol